Honestly? It started the way most good ideas do — by being the person everyone called.
My parents. My neighbors. Even my teachers. Whenever something wasn't working — a printer, an email, a phone doing something it had never done before — I was the one who'd sit down, figure it out, and explain it in plain English. No eye rolls, no rushing, no making anyone feel silly for asking.
At some point I realized: not everyone has that person. And for a lot of older adults, not having that person means getting left behind.
I spent years in banking and wealth management watching technology widen that gap. Finance companies pushing their apps. Health systems requiring portal access. Dealerships expecting you to use your phone as your car key. The assumption everywhere is that you'll figure it out. And if you don't — that's your problem.
